Browsing All posts tagged under »branding«

Grading and Branding

December 2, 2018


A few weeks ago, we directed some attention to the phenomenon of grade inflation in America in the past half century. Today students are thought of as “customers” and “clients,” rather than acolytes in search of knowledge, at least in theory. I’d like to examine another novelty in higher education, “branding.” My wife was reared […]